Does How Many Years Our Name is Registered For Impact in Our Ranking, Mr Google?
What is the ranking effect of the years since first your domain site registered? The entire domain trading industry is patently and pathologically obsessed with “Aged Domains” And yet the voice of Google; Matt Cutts; has emphasized several times it has little if any bearing in search engine rank stats algorithms.
And if you reason it out logically, Google’s success is based upon two major disinterment factors it considers uppermost for superior Internet search: Relevance and Popularity. Age does not directly relate to Relevance; Age does not directly relate to Popularity.
“Your witness, your honour”
Yet who are we? Yet listen very closely (or read (and re-read) the transcript below) to the “healing advice” of Google’s renowned spin-doctor:
I’m Going Out Right Now And Fossick For The Oldest Domain I Can Find.
THAT’S ALL I NEED DO TO DOMINATE US IN OUR RANKING.
We have a query from a Jay in Austria who asks “how much impact, does the no of years a domain has been registered for, have to do with search ranking?”
My short answer is; not to worry about that too much, for it’s not that very much at all.
In fact recently Danny Sullivan asked about this, because some registrars were sending emails saying “did you know Google grants a bonus rank stats if you have registered your site for over 3 years?”
And just to clarify the issue ; that’s not based on something that we’ve said; the only thing that that might be stemming from; is that we did file a patent that said we can use historical info in our rank logs so you could, in theory only, look at how many years a site has been registered.
For just like you could look at the history of a site to discern whether you think it’s a high quality or a low quality site , but we have a whole lot of ideas and we file a whole lot of patents, and that doesn’t mean that all get used in our rank stats.
So I don’t want people to jump to the conclusion that just because there was 1 patent filed in 2002 and then some claims, when somebody said “well you could simply look at how many years the site is registered for” and to jump to the inference that we use that in our ranking.
So my short answer is make great content, don’t worry anywhere nearly as much about how many years the domain has been registered, for just because someone’s sending you an email that says Google does, or even might use this in their rank stats doesn’t mean that you should automatically take them at their face value.
What makes a really massive difference is the high quality of your site and the type of links that you have pointing to you, not; is my site registered for 3 or 4 years instead of 1 or 2 years?
So Come on Children
Let’s put pay to the notion that aged domains have intrinsically any sort of domain name advantage, warranting any sort of value proposition. The fact is; Domain Names are NOT “in our ranking” either, antique french provincial furniture.