DO EXACT MATCH DOMAINS STILL WORK?
So we’re going to talk about exact match domain names or better known as EMDs. Lots of blogs have talked about or published articles about exact match domains being dead, and they no longer have any SEO purpose.
In September 2012 Matt Cutts who’s the head of the webspam team at Google, released an announcement saying that Google were implementing an algorithm update to go out in early October, that would change how the exact match domain ranked websites.
You then get all of these articles that seem to come out of the woodwork in the online US search results. So basically you know 0.6% of those results would be affected by this algorithm update.
And one of the main areas that would be affected by this update would be websites that have what are called exact match domain names. So it’s referred to as the Google exact match domain update.
An Exact…Who Now??
Now an exact match domain name refers to a domain that is purely made up of a keyword phrase that doesn’t really have any kind of brand reference. An example could be cheaphotelsCheltenham.co.uk
So it’s quite common to see companies or individuals set up an exact match domain name and to plunk either a page or a few pages onto that domain name as a means of ranking well in the search engines. And for a time that did work quite well in Google.
Like if you had a keyword friendly domain name, then that actually did help your ranking for a time. And Google did mention back in 2011 that that was one of the contributing factors, but might not always be the case in the future.
So What’s the Red Raw Deal?
So the issue here is that many people were complaining that too many exact match domains ie. domains basically made up of a keyword, were ranking highly in Google above websites where they’d gone to the time and effort to build their brand, to put genuine relevant high quality content on their website, and this was sort of the case for a time.
So the update is aimed at basically targeting websites that may have a keyword friendly domain name, but have poor quality on their websites. So if a domain name is purely made up of keywords and the content on there is of a poor quality and doesn’t appear to be genuine, then they are at risk of being penalized by this Google update.
So the exactly matches domainwould seem that with this update, that Google are attempting to flush out a lot of low quality websites, where they’ve basically just been put up with a keyword friendly domain name as a means of ranking well. So it’s bad news for websites that have been put up with that kind of intent that are of a low quality.
Damn, That’s Tough…
But it’s good news for real genuine websites where the the website owners have put the time and invested in the quality of the content that is on there. It’s also good for those websites where their domain name is made up of a brand that isn’t just purely a keyword.
If there are going to be 0.6% of search results that are impacted by this update, they’re obviously going to decrease in rankings, which will then give more scope for the ones that invest in their copy, and have a brand reference in their domain name.
There have been some instances where supposedly good quality websites with exact match domains have been penalized, but provided your website is genuine in its purpose, that it’s of a high quality, that you’ve not got duplicate content, or content that’s sort of been thrown up there for the sake of good ranking, provided content is a high priority on that website, you should find the chances of your website being penalised should be quite minimal.
But I would recommend just having a good fresh look through your website, making sure there’s nothing which you think search engines might flag up, or that you could be penalized for.
So really, when Google released that algorithm, the exact match domainkilled a lot of thin sites that had exact match domains. But exact match domain’s still work OK and I’m going to show you why . . .
So, if we go to Google. If I was to find a domain name, or an exact matching domain name, then obviously I would look at the phrase, match shows 314 potential keywords. However I like to go with probably the top 10 if most, because those are the ones that are going to have the highest search volume obviously.
And so, if I was wanting to do a domain name, then I would ctrl C, like copy and paste, and so I would go over here to GoDaddy and do copy and paste right, and then I would do a search domain.
So, what I like to do, is I like to put like either A or V in front of it, let me show you why. Let’s say we go over here to the cabbage diet right now, let’s look at the top 10. I hate hyphens in my domain name, I like exact matches domain names without the hyphens.
If we scroll down a little bthe exact match domain more you’ll see another one here. Okay still on the first page. look at that domain name right there.
I like to put at least 10 to 12 pieces of content on the website. I wouldn’t consider that a thin website there’s hundreds if not thousands of websites out there they don’t even have 10 to 12 pieces of content.
That’s Brilliant, Man
So you’ll be safe if you wanted to run some ads or anything else on it. I mean that’s pretty crazy still an exact match domain and all I did was throw in an A in the front of it.
So what I’m basically trying to say is that you got diet cabbage soup right it was for ten thousand dollars . but now you just put an A in front of the exact matching domain and you can get it for $2.99 for you.
Buy the exact match domain for a year but you’re still getting the entire domain name, except for one letter. But if I had a choice that’s the way I would go. I would save my ten grand.
So now if you put V dietcabbagesoup.com again it’s available. That’s crazy but it is, and it’s like if you take that out and you hit enter they want $10,000.
I mean I don’t know it’s a no-brainer. So, just like I said this one’s got down here at the bottom about cabbage soup diet so it’s almost the same thing.
Over here I mean you would do the same thing, that you just put an A or a V in front of it. Hope that makes sense.
Yup, Sounds Good
So, if you had cabbage soup diet like this one right here, which yields the highest volume at forty nine thousand five hundred, let’s say you did that. Obviously it’s this one’s gonna be taken, but let’s just put an A in front of the exactly matches domain right? acabbagesoupdiet it’s available.
I mean how cool is that right? So I’m just telling you, you can get the exact domain name.
Put an A in front of the exact-match domain or you could do the which I don’t know the D is gonna be in there. No, it’s well actually it’s available.
But they want nine hundred nine dollars for that one. You should have said, but if you can just do it like I said, if you put enough content on there you can get that sucker to rank.
Let me Suck Up More
Let’s do another example.
So I used to promote a ton of Clickbank products years ago. That’s all I did was Clickbank. That’s really how I got started out.
I didn’t really had the knowledge of building, niche sites I mean. I would do pay-per-click and stuff like that. That was this is before Facebook and crap, came out.
So we used to do a lot of Paleo diet and I know that’s a huge Clickbank product. There’s probably four or five different menus that they have that are available to purchase.
So we’ll do Paleo diet it’s another good one. They’ve got 368,000 search volume guys, that’s huge.
So That’s Why Exact Match Domains are “The Christ”?
So we’ll go over here and we’ll type in Paleo diet alright? So number one is deepPaleodiet.com . which is probably the main thing.
Probably a guy owns or whatever we can go check him out really quick, and just to see what’s up, he might even have a television show or something, might be the original.
Yeah so, the Paleo diet the author of The New York Times bestseller so he’s got a book on it. So, no wonder why he’s, where he’s at.
But it doesn’t really matter. Because if you don’t want to target the Paleo diet then you can target recipes. Even recipes yield almost t$10,000 in search volume, right?
So, we’ll do Paleo diet recipes, will copy and paste. We’ll put it over here, and then we’ll just see if it’s available.
I mean I know it’s not going to be, just because of the popularity of this. As you can see it’s taken, but you can put the A in front of the exact match domain the Paleo diet recipes.
So, you could put, you could put about Paleo diet recipes, but put a paleo diet recipe, but see it really doesn’t make any sense.
So I don’t like to do that but if you search, it’s probably be available which it is. So, let’s just give you an idea.
So let’s do Paleo diet plan. ok yields 12,100 right? So we’ll just put it over here.
Paleo diet plan right? That’s what we’re doing and you can search it for, shits and grins but it’s gonna be taken.
So, you could put the Paleo diet plan because that makes sense, you want to try the Paleo diet plan or how about a paleo diet plan? it’s available.
So there you have it so you’re still getting the exact matches domain in there with the exception of an A in front of a paleo diet plan. What is a paleo diet plan you see I’m saying it makes sense?
If you put it in a sentence, I don’t like to put what is a plan diet paleo? That doesn’t make any freaking sense whatsoever.
So It’s a No-Go, Then?
Don’t do that. Don’t go that direction, because you’ll make it harder for yourself.
So again guys, this is kind of the direction that I go with exactly matches domains. Again, you have to put content on the exact match domain in order for the exact-match domain to work.
Now the exact matching domain will work. The exact match domain does help with SEO purposes because the keyword is in the domain name, but you have to have quality content.
If it’s a thin site, and you have nothing on it, you’re not gonna rank. So hope this helps you out go find that exact match domain name, register it, and start building your website_sstnq.
And What Do You Reckon?
Even today this topic is highly controversial, Have something further to add?
Leave us your thoughts in the comments section. Maybe we can chew on this exact match thing?