In these days of Trumps and fake news, we’re certain there are topics more widely contested than multiple domain issues, but at the moment we can’t think of any. As many things digital and SEO there is much too much controversy and disinformation over this subject.
So what we’d like to do is present the positive side of this debate with as much authority as is possible to muster. So this article will cover essentially the benefits of collecting website names or net addresses.
Why Should I Register Multiple Domain Names?
If you’re thinking about registering more than one website name, you may have the right idea.
Registering and using multiple internet sites names might be great for building your business, and creating a dynamic online identity.
When you register multiple domain names, you can:
- Promote the different products and services you offer
- Drive more traffic to your website with differing keywords
- Enjoy more opportunities to market to — and be listed in — search engines
- Create distinct advertising strategies reaching different target markets
- Provide customers more ways to find you when searching the Internet
- Diversify attraction to different countries via extensions and languageBack-link better in a Private Blog network arrangement
- Gain More exposure in the search engines with differing and discovered keywords
- Gain opportunity of massive multiple search listings and interactive benefits (As in “the rising tide lifts all ships”)
- Test Price and benefits between webpages
- Succeed better. Some domains-websites will inherently (often inexplicably) succeed “better” then others
- Translate them into different languages with Google Translate or other app.
- Other things we haven’t even thought of yet 😉
Is Having Multiple Keyword Domain Names SEO Acceptable?
I got an email a few days ago with a question from client who was solicited with an offer to purchase a keyword-rich domain name. The concept here is that theorizing that Google counts up keywords in your domain name that creating a keyword-rich web domain name would enhance the client’s position in the search ranks.
Was it worth the near $500 they wanted for the multiple domain names?
I got this question every so very often, and I even went and wrote a post about it way back in the year 2009. So what’s really changed in those ensuing years, if at all?
Today I registered over thirty domains for some of our clients. But while doing this I started to think about why we do happen to do this.
When many businesses make the commitment to go on-line they search for domain names that reflect their business name, usually stopping at registering just the one. Yet could this be a costly mistake, considering the low cost associated with most website name registration?
Instead business organizations should carefully consider obtaining an assortment of domain names for their firm. There are quite a number of perfectly valid reasons for registering several or at least more than one domain name.
This might be principally focused towards future growth, enhancing your online identity, and allowing many, many more points of access to your presence online.
What’s more you could also be protecting your company from competitor hijackings that can restrict your online activity.
You may have started your business locally, however, over time your direction may have moved on to a more global feel. Should you start branching out into international markets it might be very important to have country specific websites. It is beneficial to do this, as search engines most likely will rank country-specific interrnet site names, such as .com.au, es, and co.uk higher than the ubiquitous .com domain name.
It is fairly common practice for webmasters to add keywords with misspellings when they select keywords for a pay-per-click campaign. So why not do the same for your domain names. This will help potential customers find your business online. Managing misspellings of your domain name means you can redirect users misspelling your business name to the intended, right destination in place of sending visitors to a 404 or other error page or even worse, a competitor’s page.
- Special Offers
Having various domains registered can enable a business to promote various products and services via specialised landings pages.
- Restricting Would-be Competitors
Registering several domain names for your company might be able to help avoid possible competitors from claiming similar domain names, restricting your online reach.
- Protection of Brand
Protection of your brand and online identity is important for any business online. Securing a variety of names may or may not boost your brand presence and prevent others from hijacking your company’s presence.
- Search Engines
A website having multiple domain names attached should prove far easier to find. Your prospects would relish having multiple ways of finding you when using search engines.
Keyword rich domains can play a important part in a search engine optimistation (SEO) plan and will no doubt increase traffic and search engine discoverability.
Registering a domain name is a very easy and inexpensive task. Simply search Google domain names or visit a business like 101domains.com and use their domain name search tools to confirm what’s available for your business.
What If My Business Is In Several Countries?
One situation where it can make good sense to consider multiple domains is if your business operates in several countries and you want to have several country-specific sites that feel local. In such cases, it’s smart to have each country-specific site link to an international site, which can then link to another country’s site, rather than have every other country listed on every other country’s site.
For instance, a link from sweetdreams.co.uk would link to sweetdreams.com (international), which has a link to sweetdreams.co.nz (rather having a direct link from sweetdreams.co.uk to sweetdreams.co.nz). This is a perfectly legitimate way to use multiple domains and managing it that way will ensure that Google doesn’t deem your various cross-links as being spammy.
Multiple domain names aren’t quite the perfect solution that they might first appear to be. Having said that, there are good reasons to have them and a lot of websites employ multiple domains to good effect.
But no matter how many you have, you’re usually best served by promoting just one domain name across all your materials. Even with multiple domains, one brand!
When it comes to registering the domain one of the primary things that a business website owner should focus on is domain name extensions. Domain name extensions are also called top-level Domains.
While domain name shows the identity and a distance of your business through the world wide web, domain name extensions have a lot of advantages. For this reason, there is a lot of competition with registering domain name extensions.
If your website needs strong branding, or an identity among the audience, you need to register multiple domain name extensions, especially registering country-specific TLD s and one generic TLD .com. net etc. for your domain is beneficial.
In this article we are going to discuss what benefits businesses get by having multiple domain name extensions, to avoid your audience going to competitors’ domains with the same name, but with different extension.
People visit a number of web sites but they cannot remember every single domain name and its extension unless the website is very popular. In general, they browse the Internet by typing keywords in the search box, and based on that, results will show up.
There are chances that your competitors may register domains with same domain name but with different domain name extensions. Unfortunately, this is not illegal, so your competitors can compete with you with the same domain name but with different domain name extensions.
To succeed in this competition and safeguard your business identity it is better to register multiple domain name extensions relevant to your business. This avoids your audience going to a competitor’s website with the same domain name.
To target audiences with multiple geographic locations and increase website traffic, if you register multiple domain name extensions for various geographical locations you will have a wider scope to target audiences of multiple geographical locations across the globe. This is especially beneficial for e-commerce websites that need results from the specific country or multiple locations around the world.
With this there is a higher probability to increase website traffic and boost the brand of your business across multiple geographic locations and to reach out customers in multiple ways. If you have a website with multiple domain name extensions and if customers are searching for your site by remembering only the website name but not the domain extension, they will just type the site name in the search bar then all the relevant site extensions come in the search results.
If yours is not near the top of the search results, there will be the chance for your competitors to grab the opportunity. However, if you register multiple domain name extensions the chances of customers visiting your website increase as all the extensions belong to your main website.
Adding a separate domain extension for email hosting on the Internet security is crucial. With multiple domain name extensions, you can enhance your security by using one of the extensions for official emails so that spammers will not have any clue as to your email extension.
This way you can avoid spam mails being sent frequently to your official email address and keep your email address private, plus secure your website from spammers and any type of phishing attacks.
To improve search engine rankings; Domains with country-specific TLDs have more chances of ranking in SERPS in that country. So if you are planning to target multiple countries, it may not be a bad idea to buy country level TLDS for those countries with the same domain name.
These are the benefits that you get through multiple domain name extensions so it makes sense to get registered with multiple domain names and enjoy the benefits that come with them!
Most of our domain name plans offer you free multiple domain names, so if you are at all unsure how this might work for you please get in touch.